CARL STUCHLY

WORK

ABOUT

CLIENT: SVENSKA SPEL
CAMPAIGN: MOT ALLA ODDS
With the 2021 Football Euros around the corner, the Swedes were as hyped as ever, filled with excitement and expectations. Because even if the statistics tell us that Sweden won't win, our team has consistently proven that they can defy the odds – that they can beat everything and everyone.

To manifest the faith in the team, we asked hip hop legend Blues to make a new football-adapted version of his over 20-year-old hit song "Mot Alla Odds" (Against All Odds)

GOLDEN FUEL AWARDSFOOTBALL LOWLIGHTSCHEERS TO THE FANSHELP END BAD TECH
SINGING COMMENTATORSMOT ALLA ODDSOTOPIATHE GOLDEN PARKING TICKET