CARL STUCHLY
WORK
ABOUT
CLIENT: AIK FOTBOLL
CAMPAIGN: GOLDEN FUEL AWARDS
How do you sell season tickets after a historically bad football season? Do you give up? Well, the idea crossed our minds, but we didn't. Instead, we launched The Golden Fuel Awards, a campaign where AIK Fotboll paid tribute to their most hateful rivals. Why? Because their words don't stick. On the contrary. They bring the club, the players, and the supporters together with a unified goal: to return next season – stronger than ever.